The first thing to note is the fabulous bottle which stands upright alone. It is dispensed via a pump which is easy to use.The serum itself is a beautiful silky smooth texture and a good lightweight consistency. I adore the scent which is apparent well after application. I have naturally curly colour treated hair which has significant damage due to colour and straightening. This is amazing. The benefits are noticeable after the first use. I applied 4 pumps in today to my damp hair prior to blow drying and straightening. Not only did it make blow drying easier, it took less time to straighten and it even stayed exactly the same the following day (no kinks at all). My hair smelt amazing, looked healthier and felt healthier to the touch. I was amazed at how this serum did everything it claimed and more! This is definitely a keeper for me and I would say an incredible product for us curly hair gals.