GOOD Permanent Hair Colour underselling itself, I think my hair is FANTASTIC! I used shade Tumeric Copper and it had brought so much vibrancy and shine to my hair 👩🏻🦰✨ The application was so straightforward. It was super easy to mix the colour and developer and while I was at first a little bit concerned that it seemed very runny, it meant that it spread so easily and so quickly and I spent less time on the application than I expected. That worked well because I wasn’t worried about the colour developing unevenly across my hair. I used the conditioner included and left it on my hair as I would a hair mask, for maybe 10-15 minutes. My hair felt super silky when I rinsed it out. Again, a little bit of concern kicked in as the water was a shade of ashy brown as I rinsed it off. I was worried I wasn’t going to get the vibrant copper I was after. No need to worry though, as soon as I started drying my hair, the colour was obvious 😍😍 My hair felt so smooth and conditioned and I’m sorry but look at it!! I am absolutely delighted with my hair. You can see how dull and limp it was looking in my before, a total transformation!